A rural road stretching into the distance with power lines on the right side, open fields, and a cloudy sky overhead.

Purpose-driven
Community-minded
Content Creator

About Me

I am a purpose-driven and community-minded communications professional with expertise in plain language copywriting/ editing, graphic design, video production, and website and social media management. I have a proven track record of translating innovative ideas into concrete plans to help organizations connect authentically with partners and their communities.

Recent roles

    • Reconstructed and expanded Hockey 4 Youth's Squarespace site from 15 to 100+ pages to include program updates, a history of the organization, partners, and a comprehensive blog

    • Graphic design and copywriting for social media, web, print materials, partnership decks, and annual reports

    • Social media management (Instagram, LinkedIn, Facebook, and X)

    • Events: Planning, management, coordination, video production, and photography

    • Grant research, writing, and submissions and new partner outreach

    • Managed two on-ice programs in Toronto and five program coordinators in cities across Canada

    • Rebuilt Black Girl Hockey Club's website in Squarespace so that it could be migrated from an unstable instance of their WordPress site, built and published 'A History of BGHC' and 'Black Women in Hockey' pages, added a blog, and identified and fixed major website indexing issues using Google Search Console

    • Management of Black Girl Hockey Club’s LinkedIn page

    • Graphic design, copywriting, and proofreading of internal documents, PowerPoint presentations, annual reports, and SharePoint intranet posts, formatting each in both French and English

    • Planned, created, and executed a new intranet portal (SharePoint) to house internal documents and update TRAF employees on company news, events, and milestones

    • Daily social media management for CMHA Kelowna & Foundry Kelowna (Facebook, Google My Business, Instagram, LinkedIn, and Twitter)

    • Graphic design, copywriting, and proofreading for social media, annual reports, and promotional/fundraising materials

    • Managed CMHA Kelowna & Foundry Kelowna's WordPress websites and oversaw a complete redesign of CMHA Kelowna's website in 2021

Writing Samples

Graphic Design

Poster of PWHL player Catherine Daoust. Below, three smaller images of male hockey players from different teams and leagues are shown, labeled 'BULLDOGS (NCAA)', 'CANADIENNES (CWHL)', and 'FORCE (PHF)'.
Hockey jersey hanging on a black hanger with the logo of the Ottawa Charge (PWHL) and the text "The official mustard of 4 OTs" over the top.
A public health poster featuring illustrations of people wearing masks and practicing physical distancing. It emphasizes mental health and awareness of the ongoing threat in Kelowna, with messages to wash hands, maintain 6 feet or 2 meters distance,
Trade fact sheet for working past age 65, with an example of Albert, who has an average life expectancy, showing pension options and projected earnings at different ages. Includes a photo of an elderly man with glasses and gray hair.
A hockey goalie in a black uniform with yellow accents, crouching in front of three glowing trophies labeled 'Aerin Frankel,' 'Women’s Hockey Card,' and 'Boston Fleet.' The trophies are color-coded in green, pink, and blue. The image has a black back
Infographic titled 'Building: By the Numbers' showing financial data with pie charts for revenue, expenses, program costs, and breakdowns, along with a thank you message, volunteer statistics, and a photo credit.
Starting lineup display for a hockey team featuring three players: Stacey, Poulin, and Grant-Mentis, in framed photos with lit marquee borders. The title 'Starting Lineup' is at the top, with the team name 'Montreal Victore' shown in letter tiles, wi
Map of Canada highlighting six cities with program locations for Hockey for Youth. Cities are Montreal, Ottawa, Toronto, Windsor, Vancouver, and Vernon, each marked with an orange pin. The map is blue and white, with the title 'Program Locations' in
A smiling youth hockey player wearing a helmet and jersey standing in front of a map of Canada with Ottawa marked, related to Hockey 4 Youth organization.
A collage of seven hockey players with their names, team affiliations, and positions written in pink text. The background is blue with yellow stars and lines, and the top and bottom have the text 'First Team All-Star'.
A blue mobile health and wellness unit with the website URL foundrybc.ca/kelowna and social media icons, featuring illustrations of trees and deer, indicating it provides health services in the Peachland, West Kelowna, Kelowna, and Lake Country areas

Skills & Tools

Creative Writing

I am an exacting and fundamentally sound copywriter and proofreader whose editing skills were honed by an award-winning author (my father), who taught me to prioritize lean exposition and a well-constructed progression of information.

Graphic Design

I have 15 years of experience creating graphic design content for web, social media, presentations, annual reports, and promotional print items using Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Canva.

Video Production

A graduate of Humber College’s Film & Television Production program, I have 15 years of experience with end-to-end video production, shooting, editing and publishing promotional, tutorial, and social media videos using Adobe Premiere, Final Cut Pro and Clipchamp.

Web Development

In March 2025, I rebuilt Black Girl Hockey Club's website in Squarespace so that it could be migrated from an unstable instance of their WordPress site, and identified and fixed major website indexing issues using Google Search Console. I have experience with WordPress, Squarespace, SharePoint, TikiWiki, Google Ads, Search Engine Optimization, HTML, and CSS, and a working knowledge of JavaScript and PHP.

Social Media Management

I leverage my personal social media presence (13,500+ followers on LinkedIn) to advocate for people who face societal barriers, such as gender and racial discrimination, mental illness, and substance use challenges, often through the lens of sports and recreation. I have managed B2B and non-profit LinkedIn, Facebook, X and Instagram accounts using HootSuite and Buffer.

Internal Communications

I have acted as a full-service internal document manager, laying out and publishing content in a variety of formats - PDF, intranet, web, ebooks, and print - for organizations that have exceedingly high standards for grammar and style, including the Teachers' Retirement Allowances Fund (TRAF), and SOLABS, a software company in the life sciences regulatory industry

Photography

  • Ice hockey players practicing on an indoor rink with a wooden ceiling and bright lights.
  • A women taking a selfie with Sarah Nurse a sports event. One woman is wearing a black hijab and blazer, and the other woman, with curly hair and red lipstick, is wearing a bright red sweater.
  • An ice hockey player wearing a gray jersey and black helmet with a face cage, smiling and looking towards the camera on the ice rink.
  • Ice hockey players in red jerseys practicing on an outdoor rink in Toronto's city center with tall modern buildings and a large arch structure in the background.
  • An adult male and a young girl wearing hockey helmets on an ice rink, engaged in a hockey practice or game.
  • Group of people taking a selfie with Brady Tkachuk at an indoor event.
  • A female reporter with a microphone interviewing a woman at a crowded event.
  • Ice hockey players in red jerseys prepare to enter the ice rink during an outdoor event, with spectators and cameramen nearby, and a large colorful logo of the NHL All-Star game in Toronto 2024 in the background.
  • Two smiling hockey players in helmets and orange jerseys talking on an ice rink.
  • Hockey coach or instructor in a red jersey with gloves and a beanie, guiding young female hockey players in white and blue jerseys with helmets, on an ice rink.

Achievements

  • Created the first Instagram account dedicated to women's hockey cards (@womenshockeycards). Since May 2023, I have published 490+ posts and have a 90-day average reach of 250,000+ views from 70,000+ unique accounts.

  • Helped grow Black Girl Hockey Club's LinkedIn following from 190 to 4,800+ (2400%+ increase), connecting them with relevant senior executives at professional leagues and major hockey brands.

  • Provided outreach for support, nomination document creation and design, and social media promotion for campaigns to nominate Hazel McCallion (first professional women’s hockey player & former mayor of Mississauga) and Larry Kwong (first player of Asian descent to play in the NHL) for induction into the Hockey Hall of Fame as Builders.

  • Was the driving force behind the CWHL’s Markham Thunder becoming the first professional women’s hockey team to receive an invitation to meet the Prime Minister on Parliament Hill following their league championship victory (2018 Clarkson Cup). I also helped to secure VIA Rail transportation for the team to and from the event.

  • Conceived of and created a six-page proposal for a joint National Hockey League (NHL)/ Canadian Women's Hockey League (CWHL) Canadian Championship. Discussed the proposal with the commissioner of the CWHL, deputy commissioner of the NHL, CWHL players, and NHL sponsors/partners (Rogers, Canadian Tire, Molson & Honda).

  • Sold a children’s story my father wrote for my sister and me in 1992 to Penguin Random House in 2014. ‘When the Moon Comes’ was published in 2017, was a finalist for the Governor General’s Award, and won The Marilyn Baillie Picture Book Award.

Women’s Sports Advocate

People often ask me why I advocate for women in sports. The answer is simple - my sister, Helena, who passed away on April 15, 2006, while on a golf scholarship at the University of West Georgia. I wrote about her and the impact she had on me, here.

I want the stories of professional women’s athletes to reach girls, to inspire girls like my sister to take up a sport and potentially find a new identity and confidence they didn’t think was possible.

🎥 Video I edited after Kendall Coyne Schofield became the first woman to participate in an NHL All-Star Game Skills Competition event.